Dr. Victoria M. DeFrancesco Soto

Dr. Victoria M. DeFrancesco Soto

About

Victoria is Assistant Dean at the LBJ School of Public Affairs and a contributor to MSNBC and Telemundo. Her areas of expertise in the domestic policy landscape include immigration, Latinos, women and childcare, and economic equity. more→

Research

Victoria brings an interdisciplinary lens to understanding policy development and its intersection with institutional and political contexts. Underlying her academic work is the applicability of rigorous research to on-the-ground policy realities.

Dr. Victoria M. DeFrancesco Soto
Dr. Victoria M. DeFrancesco Soto

Recent Media

This post originally appeared on MSNBC’S Voices.

In the political equivalent of an HBO boxing match, Mitt Romney and President Obama pounded away at each other round for round Tuesday night with only brief moments of respite in their corners while audience members posed their questions.

Had I been ringside I would have left with that adrenaline pumped feeling of having witnessed a raw competition between two superb athletes. But therein lies the problem. The debate last night wasn’t supposed to just be a mano-a-mano battle for the pleasure of the viewing audience. Completely absent from the town hall was the town. Both presidential candidates ignored the audience and bypassed any effort at connecting with the townies.

President Barack Obama should have taken a page from Bill Clinton’s 1992 town hall playbook. When one female town hall participant asked the 1992 presidential candidates, “How has the national debt personally affected each of your lives,” George H.W. Bush fumbled. He even had to ask to have the question repeated because he didn’t exactly understand what she meant. After a couple of minutes of Bush awkwardness in swept Clinton with his detailing of the human side of the national debt and how this was indeed a personal issue for him. Clinton’s hands-down win in the 1992 town hall debate was the result of his human touch and focus on the participants.

The second presidential debate of 2012 goes down as a draw with a slight edge toward the president. It could have been a resounding win for President Obama had he followed the Clinton playbook.

The human connection matters. As we know from social psychology, individuals process information and messages more deeply when they can relate to the messenger at an emotional level. According to social group identity theory, if I perceive that you care about the same issues I do, and you engage me, then you’re probably like me and I want you to represent me. (more…)

In the lead up to the second presidential debate the question is whether immigration will be brought to the fore or will it continue to sit on the back burner for both Romney and Obama.

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