Dr. Victoria M. DeFrancesco Soto

Dr. Victoria M. DeFrancesco Soto

About

Victoria is Assistant Dean at the LBJ School of Public Affairs and a contributor to MSNBC and Telemundo. Her areas of expertise in the domestic policy landscape include immigration, Latinos, women and childcare, and economic equity. more→

Research

Victoria brings an interdisciplinary lens to understanding policy development and its intersection with institutional and political contexts. Underlying her academic work is the applicability of rigorous research to on-the-ground policy realities.

Dr. Victoria M. DeFrancesco Soto
Dr. Victoria M. DeFrancesco Soto

Recent Media

In the last section of the program we discuss negative political advertisements. For better or for worse, political ads are a ubiquitous presence in our political landscape, however over the last couple of years ads have gotten more creative and hard hitting. What is important to remember about political ads, like any type of ad, is that the verbal message is just one small part of the overall message delivery. In the case of negative political ads, the non-verbal emotional cues elicited by music, colors, and camera work are immensely important — a picture is worth a thousand words.