Dr. Victoria M. DeFrancesco Soto

Dr. Victoria M. DeFrancesco Soto

About

Victoria is a political scientist that got the political nerd bug in middle school student council. Today she hangs her hat at the LBJ School of Public Affairs and engages in political wonkiness on MSNBC, NBCNews.com, and Telemundo among others. more→

Research

Victoria brings an interdisciplinary lens to understanding the politics, policies and people that shape our fascinating yet frustrating political landscape. Her areas of expertise include immigration, Latinos, women, political psych, & elections.

Dr. Victoria M. DeFrancesco Soto
Dr. Victoria M. DeFrancesco Soto

Recent Media

As part of the University of Texas’ series on the 2012 election I discuss how present day political ad campaigns draw heavily from the consumer marketing world. In particular, today’s political ads are highly targeted toward our gutes, toward our emotional sides.