This piece originally appeared on TPM.com
It was a surprise to no one that Mitt Romney received just 27 percent of the Latino vote in the 2012 election. The hallmark of Romney’s immigration solution was “self-deportation,” and Latinos were not too keen on that strategy.
Today Romney’s idea sounds downright quaint in comparison to Donald Trump’s proposed immigration reform. Under a Trump administration all undocumented persons would be deported, no exceptions. And Trump has not been shy about adding insult to policy injury. Most recently, a 2015 Latino version of the Willie Horton ad was released, portraying Latino immigrants as criminal dregs.
At the end of August a Washington Post-ABC News poll found that more than 80 percent of Latinos have a negative view of Donald Trump. Trump has been anything if not consistent in his bashing of Mexican immigrants, and many of the other GOP candidates have fallen all over themselves trying to match him. So the 82 percent disapproval rate should be viewed as the ceiling—single-digit support for Trump or any other Republican candidate among Latinos will not be surprising.
But how did this happen? Not too long ago was the serious prospect of the GOP matching Democrats in Latino outreach. In the 2000 presidential election, the RNC outspent the DNC in Latino outreach by three to one and in 2004 Republican President George W. Bush received 44 percent of the Latino vote. Continue Reading